eMarketing Case Study
The Bay School of San Francisco

In the Independent, College Preparatory, High School space, generating interest and maintaining a dialogue with new propsects is paramount. Long-time client, The Bay School of San Francisco has fully embraced eMarketing to accomplish this. Working in tandem with the school's Communications staff, a robust and wide ranging mix of eMarketing has been developed to include:

  - time-sensitive eBlast announcements
  - online 'mini' websites
  - bi-monthly eNewsletters
   (showcasing campus activities/programs)
  - eLetters targeted to parents, students and staff.

At the core of our toolbox is the industry leading, eMail distribution application Constant Contact™ utilized for:

  - distribution list uploads, maintenance and cleansing
  - email testing and distribution
  - comprehensive email reporting and results

Results

A successful, low-maintenance and ongoing initiative of time-sensitive commniques for the client.



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